The Emergence of A Whole New Breed of Young Millennial Talents to continue the Legacy Of A Cult Show!

  • 16 Nov 2016
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  •  8918

It is yet once again that time of the year where the most popular Local Singing Competition on Astro’s Indian Channels platform emerges with a refreshing look. Superstar will be taking a whole new avatar in 2016. Last year, the International Superstar has outdone itself by being the most popular locally produced show. The show gained superlative viewership by being the only TV show that was able to attract a near total of 1 million viewers throughout its run whereby the Grand Finals which was telecasted LIVE attracted more than a quarter of that number. That is more than half of the Indian population in Malaysia. As an icing on top of the cake, the show won two awards in the category of the Best Promo and the Best Musical Show in the Prestigious Anugerah Seri Angkasa.

What will Superstar – Endrum 16 have to top that? The simple fact that both in 2014 & 2015, the previous local winners were groomed to perform as a group and unleash their full potential in the International Platform will be considered a pinnacle of their singing career. Thus, naturally Superstar needs to go back to the grass roots to search for that new breed of elusive new singing sensations that will emerge from the group of Millennials or Gen Y to rock the local music scene and show what they are made of.

Just as the title implies in Tamil, Superstar – Endrum 16, will have contestants from the age of 16 to 26. Also, the fact that it has been 16 years since this local singing competition emerged way back in the year 2000 with the tittle Padal Thiran Potti. An audition session has already been held in July this year, whereby nearly 400 hopeful Malaysians put forward their talents to be judged by the popular Tamil Movie Composer, James Vasanth & Local judges alike.    

16 Contestants have been chosen & the stage is set for them to put forward their best vocal perfection. There will be several stages that they have to endure with the Popular Singer Krish as the follow up Judge throughout the show. He will be accompanied by the local singing sensations, Bob Nathan and Renuka in the earlier qualifying rounds. Thereafter in the later qualifying stages and semi-finals, Krish will be accompanied by the currently popular singer and actress, Ramya Nambesan and local singer Prita Prasad as judges. There will also be a wild card round that will be thrown in between the qualifying rounds to increase the suspense elements. In addition, to further spice things up, there will be a few more surprises instore for the contestants and as for the viewers, it will be a definite joy when they finally find out about the judges for the wild card round.

Superstar – Endrum 16 will kick started with the Audition Rounds on the 10th & 11th September onwards at 8pm. Then onwards, the show will kick off by airing on Saturdays at 8pm and the repeat running on the next day (Sundays) at 11am. The whole show will be exclusively available on Astro Vinmeen HD (Channel 231).

THR Raaga is the official Radio Station for the competition while Malaysia’s most well-known beverage, BOH Tea joins the bandwagon for the third year as the main sponsor while newcomer, Glow Skin White comes in as the co-sponsor. Chen Chaw Chang, Head of Marketing & Export, BOH Plantations Sdn Bhd said that “BOH is indeed pleased to once again be part of this initiative for the 3rd year running. It’s great to know that the programme this year focuses on identifying new young talent. This will certainly go a long way in shaping the local entertainment industry and we look forward to seeing how this will unravel in the run up to the finals.”

Superstar – Endrum 16 will surely be another refreshing chapter in the annual offering of Astro Vinmeen HD’s reality based singing competition that has it’s own cult following. 2016 will surely create new hopeful local singers that will surely rise high locally as well as in the international arena.

Superstar – Truly Endrum 16!

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