Zee Tamil, one of the leading channels in the Tamil Nadu market, is set to launch yet another fiction show, Chithiram Pesuthadi, to strengthen its original content in the afternoon time-band.

The series is a progressive social drama delivering a strong message that a daughter is equal to a son in every way. The women-centric narrative of the serial attempts to break down gender stereotypes and shape the way society thinks about women’s rights and gender equality.

Set in late 90’s, when female infanticide was still prevalent, the show follows the journey of Thangamayil – a hardworking and aspirational girl who aims to become an IPS officer to make her father realize the wrong he committed in rejecting her at birth.

The character’s journey towards achieving this feat forms the crux of the story. The show can be viewed as an ode to the strong women of the 80’s and 90’s both in the reel world of television and the real world of gradual social transformation. Through its novel approach, Chithiram Pesuthadi aims to break the shackles of discrimination against women and present an inspiring story that has the power to shift perceptions and bring in a change of heart.

The stellar cast which includes Deepika. R as Thangmayil, Shiv Sathish as Jeeva, Baboos Baburaj as Gurumoorthy and Jeyashree as Gomathi among others, is sure to leave a lasting impression on the viewers with their performances.

Speaking on the launch of the new show, Ms Tripta Singh, EVP Asia Pacific, Zee Entertainment Enterprises, Pvt. Ltd. said, “Inspired by society around us, Chithiram Pesuthadi is a carefully crafted tale aimed at entertaining viewers while throwing light on a woman’s fight against the attitudes and roles imposed by society as she seizes every opportunity to prove them wrong. Through these compelling narratives, our goal is to go a step further in bridging the gap between reel and real, in a way that brings out a positive change in the world.”

Catch ‘Chithiram Pesuthadi’ every Monday to Saturday starting 20th April 2021, at 2pm only on Zee Tamil HD (Astro Ch 223). Also available on Astro GO and On Demand.