Zee Tamil, one of the leading General Entertainment Channel (GEC) in Tamil Nadu, is all set to announce the launch of a new fiction show.

With its continuous effort in breaking stereotypes and celebrating female supremacy, Zee Tamil is all set to portray the story of a strong and empowering woman in their newest addition to the prime time shows.

The new fiction show titled ‘Ninaithalae Inikkum’ will air Mon to Sat at 7pm starting from Tuesday, 24th August and narrate a fresh story of a passionate girl who goes on to become an entrepreneur.

The plot of the show focuses on the life of a chirpy and cheerful girl Bommi, a budding entrepreneur with remarkable culinary skills who specializes in making the traditional south Indian sweet ‘Adhirasam’.

Being a passionate cook, Bommi sells adhirasam daily on the streets of Chennai with her two-wheeler doubling up as her adhirasam stall. Determined to achieve her father’s dream of owning a sweet stall in the future, Ninaithalae Inikkum will bring forward the endearing journey of simple yet street smart Bommi from a daughter to an entrepreneur who cannot stay away from bringing a smile to the face of everyone she meets.

Bommi is played by debutante Swathi and Anand Selvam, as Siddarth, are the lead cast who are sure to enthrall the audience. While Bommi believes in working hard to make her dream of a reality, Siddarth is a career-minded person who was born with a silver spoon.

Their similarities bring them together, but their contradicting personalities will drive the viewers to the edge of their seats.