Discounts, recipes, freebies and fun await!
There are some foods that though simple, carry a special nostalgic value. Remember the sardine sandwiches that Amma used to make for school lunch? Or the sardine sambal you’d have with rice and rasam for dinner with the family?
Much like these foods that evoke memories of home, one popular canned sardine brand has grown to hold a permanent place in many Malaysians’ childhood and kitchens… Ayam Brand.
Believe it or not, the brand has been around since 1892, which makes it 130 years old! Today, Ayam Brand’s offerings have expanded to also include canned tuna, baked beans, santan, curry paste, and more. It also prides itself in being preservative-free, having no added MSG, and is non-GMO (this means the ingredients aren’t genetically modified).
For its 130th birthday, Ayam Brand is throwing a Taste of Home celebration and you’re invited!
When: 2 to 6 Nov ’22, 10am to 10pm
Where: Sunway Pyramid (Orange Concourse)
What’s going to happen at the Taste of Home event?
#1 Buy Ayam Brand and Yumeat essentials at a cheaper price and win exclusive goodies!
Image via Ayam Brand
Stock up on all your favourites at the Ayam Brand Mini Mart at a discounted price. A minimum purchase of RM30 gets you one exclusive Ayam Brand 130 Years tote bag plus a go at the claw machine, where you can win a limited-edition Ayam Brand plush pillow or other freebies.
#2 Stop for a bite at the Ayam Brand Kitchen
If you’re feeling peckish, take your pick from their variety of pre-packed food such as Spiral Sardines Puff, Omega-3 Tuna Roll, and Plant-Based Luncheon Croissants. What’s more, all profits go to charity!
#3 Pick up new recipes from chefs and everyday cooks
Check out the 130-Years of Homely Goodness recipe e-book featuring 130 recipes (yes, 130!) from celebrity chefs (Chef Dato’ Fazley Yaakob, Ili Sulaiman, and Danish Harraz), and fellow Malaysians.
#4 Explore an ‘underwater world’ and take 3D selfies
Play pretend in a special LED tunnel promising an ‘under the sea’ experience. When you’re done, pop by the Ayam Brand Product Gallery that’s fitted with a 3D photo zone, perfect for all your social media updates!
#5 Check out specially designed Ayam Brand tees
Image via Ayam Brand
To mark its 130 years milestone, Ayam Brand worked with UNIQLO to design a collection called “Taste of Home” UTMe! featuring vintage nostalgic and modern inspired Ayam Brand designs. You can purchase your own customised tee and tote bags with these exclusive designs at Fahrenheit 88 and DA Square starting from 2 November!
#6 Get rewarded for helping the environment
There’s a can recycling program where you can drop off your used Ayam Brand cans. When you recycle 5 Ayam Brand cans, you’ll get to take home an exclusive Ayam Brand 130 Years tote bag! Make sure to have your cans cleaned thoroughly before you bring them over to recycle.
So, if food, fun and freebies are your thing, mark your calendar and see you at the Ayam Brand’s “Taste of Home” event this 2 to 6 Nov at Sunway Pyramid!
(L-R) Prof. Dato' Chef Zam; Chef Ili Sulaiman; Ms Teoh Wei Ling, Marketing Manager of A. Clouet & Co. (KL) Sdn Bhd; Ms. Chin Lee Foon, General Manager of A. Clouet & Co. (KL) Sdn Bhd; Mr Loke Wing Hoong,