TikTok is the world’s third-largest social network, just behind Facebook and Instagram in 2021, and is expected to surpass 1.5 billion users in 2022. If you are new to the platform and want to get more followers in a few simple steps, you have come to the right place. Keep reading!

Find Who Your Target Audience Are

The first step in developing content that resonates with and engages your audience is identifying your target audience. TikTok Analytics (in-built in the app) allows you to explore your audience's demographics, as well as the most viral videos on your account. It will be easy to curate your content once you know your audience and what they like.

Posting Consistently, and at the Right Time

Once you know your audience and where they are located, you can figure out when they are online. The Analytics feature on the app lets you see when your followers are most active, publish at those hours and ensure that you are posting content regularly even if you aren't getting the kind of engagement you expected. You never know which of your videos will go viral and get you a massive following overnight, so consistency is key.

Engaging Content, and Have Proper Lighting

Let's get into your content now. Even if it's just a basic video of you performing a dance step for a viral song, make it well-shot and well-lit. Your videos must be appealing and high quality for your audience to enjoy them. Draw inspiration from other accounts that have a similar target demographic to yours. That will inspire you to create your own content style.

TikTok's Trends and Challenges

TikTok is all about trends and challenges, and by following them, you can significantly increase your TikTok followers. Identify trends and challenges relevant to your content and just experiment with them. To stand out, incorporate your creativity into the mix. You can create your own challenges as well!

Use Proper Hashtags

Hashtags are widely used on most social media platforms. On TikTok, hashtags may help you build your TikTok audience followers, particularly if you combine branded, trending, and generic hashtags. You can find some great hashtag generators online to find the best hashtags to use for your video.

Landing on the For You Page

Even Tik Tok accounts with fewer followers can have hundreds of thousands of hits overnight if a video goes viral. How does that work? The 'For You' page (or FYP) is the first page you land on when you open the TikTok app. It's a curated feed of videos from creators you may not follow, but TikTok's algorithm believes you'll like based on your interests and previous interactions. In general, the ranking of videos shown on the FYP is determined by user activities with the videos (likes, comments, duets, etc.) as well as the information of the video as assessed by trending hashtags and sounds utilized.

We hope that these strategies would assist you in growing your TikTok followers. Please let us know if you want any more tips related to TikTok!

Source: Influencer Marketing Hub
Photo Credit: Capital FM