Fashion Brand Apologizes Over Racist Vacancy Notice!

  • 06 Aug 2019

"There should be no discrimination against languages people speak, skin color, or religion", goes a quote by Pakistani female education advocate and youngest Nobel prize laureate Malala Yousafzai.

Unfortunately, discrimination still exists in various forms - either in "subtle forms" like recruiting people of a certain race only, or outrightly preaching the supremacy of one's own race, while putting down another. 

Thanks to social media nowadays, such racist conducts are being named and shamed.

One such recent case involves lifestyle fashion company Kitschen, which was forced to apologise over a vacancy notice seeking application from Malay and Chinese applicants only. 

The matter was highlighted by Facebook user Sambhavi Shankar from Klang, who came across the notice in the company's Bukit Tinggi branch in Klang, on Sunday night.

She attached a picture of the notice, which reads "Vacancy, join our team (18 above, Malay & Chinese)", over which she confronted the staff at the outlet and was presented with a shocking reply.

"She replied 'Isn't it better to inform the Indians on a notice outside rather than wasting their time, walking inside and applying?'"

The Facebook post has since garnered about 280 shares and over 119 comments - some of whom were from Facebook users who pointed out the alleged racism practised by the company, in employing a certain race only in their outlets. 

Following the circulation of the post, Kitschen has apologised for the episode and pledged to "take full responsibility and address the issue."

"We are currently speaking to the parties involved and will be taking immediate action on the individuals involved. 

"In the meantime, we would like to assure you that we do not condone such discriminatory behaviour and are currently reviewing our SOP to ensure that this does not happen again in the future. We must be better," said the company in a statement. 

"There is no excuse for this. We bow our heads in shame and are humbled."

In a reply to its apology statement post on its own Facebook page, Kitschen claims that the vacancy notice was put up without the management's approval, and that it has a sizeable number of Indian staff under its payroll. 

Not many Facebook users were appeased by the apology. Some asked for heads to roll over the episode, while other suggested Indian customers be given discounts at all Kitschen outlets. 

One can only hope that the company will walk the talk and take immediate steps to rectify racism within its fold to prevent a recurrence of such a shameful episode.

Photo source: Sambhavi Shankar & Kitschen Facebook