The phrase 'Anan Ta Pad Chaye, Apad Ti Te Tena, Apad Ti Ya, Apad Ti Te Teku, Apad Ti To, Apad Ti Kud Kud Kud Apad Cha Ye', originating from a traditional Thai incantation, has gained unexpected popularity worldwide. While often associated with love spells or charms in Thailand, it was first used humorously in the Thai song (pronounced ‘Tong Bao Krahmom’) by Thai musical artist Noi Chernyim. The song's lyrics and melody were composed by Sak Paknam.

Due to the song’s popularity, Noi Chernyim made a cameo appearance in the 2010 Thai comedy film ‘Luang Phi Teng 3’ (The Holy Man 3), chanting the phrase ‘Anan Ta Pad Chaye, Apad Ti Te Tena’, which coincidentally sounds like ‘Annana Paathiya Appata Ketiya’ in Tamil. This similarity intrigued Tamil-speaking audiences as the phrase resembles ‘Have you seen big brother, have you asked father’ when translated into Tamil.

The Holy Man trilogy achieved widespread fame in Thailand and other Southeast Asian countries. Following the film's release, the song ‘Tong Bao Krahmom’ became available on YouTube and audio streaming platforms like Spotify in November 2014, as part of the album ‘Luk Thung Comedy’.

The phrase gained further popularity in 2019 when Niken Salindry, an 11-year-old Indonesian folk stage performer, incorporated ‘Anan Ta Pad Chaye’ into her performances to showcase her singing abilities across various languages.

The viral resurgence continued in October 2024, when Rose, a member of the globally renowned K-pop group Blackpink, released a song titled ‘APT’ in collaboration with Bruno Mars. The coincidence of the song’s title with ‘Anan Ta Pad Chaye’ brought renewed attention to the catchy phrase, with many referring to it as ‘Thailand APT’.

This unexpected domino effect eventually reached Tamil Nadu, where the phonetic similarity to the Tamil phrase captured the attention of local audiences, sparking online discussions and memes.

Source : Moviecrow