The Festive Season Maximum Price Scheme (SHMMP), introduced in conjunction with the Deepavali celebration next week, will cover nine types of essential goods nationwide beginning this Thursday (Oct 16).

Domestic Trade and Cost of Living Minister Datuk Armizan Mohd Ali said the scheme, which will run until Oct 22, aims to ensure price stability during the festive period and protect consumers from unreasonable price hikes.

The items listed under the scheme include:
Armizan said the implementation of SHMMP takes into account feedback from industry players to ensure businesses can continue operations smoothly while fulfilling their responsibilities.

“The introduction of this scheme reflects the government’s strong commitment to ensuring that essential goods remain accessible at controlled prices during the Deepavali festive season. We also encourage traders to sell below the maximum price where possible, but not to exceed the ceiling set,” he said.

He made the remarks during a press conference after launching the SHMMP for Deepavali 2025 at the Sabah International Convention Centre (SICC) today.

The ministry is also working closely with the Ministry of Agriculture and Food Security (MAFS) to ensure sufficient supply of essential goods throughout the festive period.

Armizan added that controlled items will be labelled with pink price tags to help consumers easily identify goods under the SHMMP. The full list of items and ceiling prices can also be accessed on the Domestic Trade and Cost of Living Ministry’s (KPDN) website at [www.kpdn.gov.my](http://www.kpdn.gov.my).

In another development, Armizan said that Budget 2026, tabled by Prime Minister Datuk Seri Anwar Ibrahim last Friday, further strengthens the targeted subsidy reform agenda to ensure aid distribution is more effective and reaches the intended groups.

“The main objective is not to reduce subsidies for the people, but to make sure the distribution is efficient, reaches the right groups, and prevents leakages through embezzlement, misuse, and smuggling,” he said.

Armizan also noted that implementing assistance through MyKad for the Sumbangan Asas Rahmah (SARA) initiative is an innovation by the MADANI government to improve transparency and efficiency in delivering subsidies to the people.

Source : Bernama
Image Credit : Astro Awani