BIZone, a simplified pack for food and beverage (F&B) outlets by Astro announced a significant initiative today to bolster the growth of Small and Medium Enterprise (SME) F&B outlets. BIZone is launching a RM3 million worth marketing support campaign designed to help F&B and commercial outlets multiply their customers and revenue through targeted marketing and promotional rewards.
Since its launch in 2024, BIZone has demonstrated substantial growth, experiencing a 34% year-on-year increase in new customers, significantly outpacing the approximate 5% year-on-year base growth. With a potential market size of 14,000 establishments, BIZone is steadily gaining traction. This growth in customer acquisition highlights its value as a business solution for F&B and commercial outlets across Malaysia.
Tan Sian Tuang, Head of Enterprise and Broadband Business, Astro said, “BIZone has grown rapidly to become one of Astro’s most impactful commercial offerings — with thousands of F&B outlets across Malaysia already benefiting from it. However, we recognize the challenges faced by F&B outlets in reaching their target audience and driving business growth. Thus, this marketing support campaign is designed to provide them with the tools and resources they need to effectively promote their offerings, increase their visibility, and ultimately, grow their customer base.”
“What sets this RM3 million support apart is that it showcases how Astro contents when combined with Astro marketing platforms, unlocks the full potential of attracting patronage and increased awareness of our F&B customers. This campaign will enable our customers to gain access to high-impact promotional platforms that are typically out of reach for SMEs. From national television exposure to influencer-led reviews and celebrity activations, BIZone is giving businesses the right tools to become local crowd-pullers. This campaign aligns with Astro’s goal of becoming the number one Content & Connectivity F&B Partner by not just providing entertainment but contributing positively to business outcomes and footfall,” continued Sian Tuang further.
The BIZone Rewards: RM3 Million to Multipy Your Business
Astro is turning up the volume in 2025 with the launch of the BIZone Rewards campaign— a powerful initiative crafted to put participating outlets in the spotlight and multiply their foot traffic, visibility, and brand value. This campaign is open to all F&B and commercial outlets that sign up for, renew or upgrade their BIZone TV pack within the campaign period of 7 April – 17 October 2025.
A total of 200 F&B outlets will be selected as winners to receive a share of RM3 million worth of marketing support throughout the campaign period ; with winners’ selection taking place every month through a draw conducted by appointed Astro representatives.
Eligible outlets stand a chance to gain the following marketing and media support:
- Sports Watch Party: An all-expense-paid live sports screening experience hosted at the customer’s outlet, designed to draw crowds and turn any match night into a major event
- Meet & Greet: Appearance by a top-tier celebrity or influencer, generating buzz, footfall, and memorable customer experiences
- Food Review: Exclusive content creation by popular food reviewers or social media personality, spotlighting customer’s outlet and reaching thousands of foodies
- Astro Radio Ads: Customer’s outlet featured on any one of Astro’s leading radio stations targeting millions of listeners, thus building awareness across diverse audience segments
- TV Spots: Customer’s outlet showcased on Buletin Awani or Borak SeeNi, tapping into Astro’s extensive national viewership for maximum reach
A Simple Shift, A Powerful Impact
This robust rewards campaign delivers more than just exposure — it provides the marketing needed to attract new patrons, increase retention, and drive measurable growth. With RM3 million in dedicated marketing support and only a simple shift required, BIZone is helping commercial establishments unlock their full potential through the power of smart entertainment.
“Through this campaign, we want to enable F&Bs to leverage the power of strategic marketing to achieve their business objectives. BIZone is more than just entertainment — it’s a powerful business multiplier that delivers real value by driving footfall, increasing customer engagement, and enhancing brand value. We believe that by providing this support, we can help these businesses to thrive and contribute to the growth of the Malaysian economy,” added Sian Tuang.
BIZone provides a full suite of live sports coverage as well as entertainment content, featuring the biggest sporting events such as the Premier League, BWF Tournaments, Liga Malaysia, Sepak Takraw League, Formula 1, MotoGP, NBA, Cricket and Tennis, alongside 25 non-sports channels. It also offers fair and transparent pricing tailored to different business types and seating capacity.
As a BIZone customer, they will receive an on boarding kit with marketing materials and branding tools designed to enhance their space and brand presence.
For more details on the campaign’s terms & conditions, visit https://biz.astro.com.my/bizone-rewards, WhatsApp AstroBIZ at +603 9544 7566 or email [email protected]. This campaign ends on 17 October 2025.